Animation Production in India – A Global Opportunity for Outsourcing

The animation industry in India is booming. Foreign entertainment giants such as Walt Disney, Imax and Sony are increasingly moving cartoon characters and special effects to India. Other companies are attracting animation from India for commercials and computer games.

So what makes India such an animation center? Why is the sector growing exponentially? for this we will see what makes India brilliant in the world of animation.

India has a huge base of English-speaking employees: animation requiring English language skills has advantages when work is outsourced to India. A number of animation companies in the country are also creating skilled workforce for the animation market through various training programs.

Having good studios. India has the second largest entertainment industry in the world after Hollywood. Animation studios across the country offer a wide range of low-cost and quality software developers. A number of Indian animation companies have created high-tech studios (equipped with state-of-the-art equipment and software) to implement projects abroad.

Low cost of animation services: the main reason foreign entertainment companies flock to India is the price advantage offered by the country. In the U.S., for example, animators can cost about $125 an hour; in India, they cost $25 an hour. Toonz Animation offers entertainment at prices 25-40% lower than other Asian studios, and much lower than that of American.

India has been gripped by a new outsourcing fever.

Major global entertainment companies such as Walt Disney, Imax, Warner Brothers and Sony are signing huge contracts with Indian animation companies.

And cities in India, such as Mumbai, Chennai, Bangalore, Hyderabad, Bhopal and Trimandrum, have become the main entertainment centers in the country.

The total cost of creating a full-length cartoon in America is estimated from 100 to 175 million dollars. In India, it can cost between $15 million and $25 million.

Major animation studios and producers in the United States are aware of this huge price advantage that India offers.

“Changing viewing habits forces channels or networks to reduce licensing costs, resulting in reduced workload.

In this situation, India’s advantage in the form of low production costs can be a boon for the domestic animation industry,” said Margaret Dean, director of sony Pictures Family Entertainment Group and an advisor to several animation studios in the United States, during a recent visit to India.

According to the National Association of Software and Services Companies (Nasscom), total revenue for the animation industry in India in 2004 was estimated to be between $200 million and $300 million.

Nasscom estimates that the animation industry grew by more than 20% last year. “The demand for animation services in India is growing with the advent of the organized animation industry, which requires advanced staff to produce international television programmes at a much lower price,” Nasscom said in a statement.

Last year, a study of the animation industry nasscom showed that the global market for animation products will show significant growth. The study, based on several market statistical forecasts from segments such as Industrial Sources, Pixel Inc and Arthur Andersen (Entertainment and Media Industry Research), predicts that the global animation market will generate revenue of $50-70 billion. Year.

But which countries does India compete with for animation outsourcing?

“First of all, we are competing with China. But even here, our quality standards are much higher than in Chinese studios.”

And cities in India, such as Mumbai, Chennai, Bangalore, Hyderabad, Bhopal and Trimandrum, have become the main entertainment centers in the country.

Many companies in these cities have dedicated themselves to outsourcing in the field of animation and special effects. These include Toonz Animation, Crest Communications, Maya Entertainment, VRS RED Entertainment, Silvertoon Studio, UTV Toons, the Ee Institute of Creative Arts, 2N Studios, Pentamedia Graphics, Prasad Studios, Acropetal, JadooWorks, Color Chips and Heart Animation.

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